Love is in the air and local businesses are profiting from it

By Stephanie Claytor

Published 02/14 2014 10:44PM

Updated 02/14 2014 11:00PM

Spending for Valentine’s Day is up this year according to a the National Retail Federation’s 2014 survey.

The federation estimates Americans will spend $17.3 billion on gifts for their lovers in 2014.

While it estimates less people will celebrate the holiday this year, the survey indicates people will spend $133.91 on their significant others, a three dollar increase from 2013.                


Restaurants in Shreveport and Bossier City were packed as early as 6:00 p.m. At Ernest’s Orleans Restaurant, it had more than 500 reservations for Friday night. By 7 p.m., it looked like rush hour outside as people waiting anxiously for an exquisite bite to eat. According to the National Retail Federation, people spend $3.5 billion every year on Valentine’s Day eating out.  


Flowers were also in high demand. “A Daisy A Day” ran out of roses early in the week and had to order more. Its owner Jenny Christian said she had to turn away more than 50 men away because they did have flowers to give them.


Many men said they wanted to surprise their special lady, so they chose to give them Buttercups Cupcakes. Owner Kim Hand said she’s sold more than 5,000 cupcakes, and expects sales to be more than $15,000.


Men on average spend $108 on Valentine’s Day gifts, which is twice as much as women.

Copyright 2015 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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