One Ohio company came up with a way to illuminate paint, and it's taking off.
By day, this rad Range Rover is white and plain, by night, well forget about it.
"Lumilor is the world's first and only electroluminescent coating system," said CEO of Darkside Scientific Shawn Mastrian.
The technology, E.L., for short, turning anything into a light bulb.
"We've been getting a lot of top people in the industry, they've been asking us to use our product," said Mastrian. "Everywhere we go we blow minds with it because people can't believe that a motorcycle can emit light."
"It's not only lighting up, but it's flashing," said inventor Andy Zinco. "You can sound activate it, strobe it, and sequence it."
This means Green Crocodile Machine, coated with Lumilor.
It can do so much more.
"What about the cool factor?" said Zinco. "It's definitely got the cool factor, we get mobbed everywhere we take it."
Medina-based Darkside Scientific has done more than imagine, they're doing it.
And this is how it's done, the "light" is painted on.
It can go virtually anywhere, curved surfaces, becoming a part of the paint job.
Everywhere you paint, a virtual light built.
Make no mistake, the paint comes at a price.
The company charges by the square inch, so it would cost between $70,000 and $80,000 to cover a motorcycle.
Copyright 2015 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.