Shreveport, La. – The Independence Bowl Foundation has announced that 2013
will be AdvoCare’s final year as title sponsor of the bowl game.
"For the past five years AdvoCare, the Independence Bowl
Foundation and city of Shreveport/Bossier have greatly benefited from our
partnership,” AdvoCare President and CEO Richard Wright said. “We are thankful
for the relationship and the local community’s continued support.
“However, as we look ahead at our goals and marketing initiatives
for 2014 and beyond, AdvoCare will be taking our sponsorship in another
direction. But there is still a game to be played in December. We are excited
to welcome two very deserving teams to the AdvoCare V100™ Bowl - It's going to
be a great game."
AdvoCare signed on as the title sponsor of the Independence Bowl
in 2009. The 2013 game marks AdvoCare’s fifth year as title sponsor of the
bowl, making it the second-longest title sponsorship in the bowl’s history.
"AdvoCare has been an extraordinary sponsor and friend to our
bowl,” 2013 AdvoCare V100 Bowl Chairman John Hubbard said. “AdvoCare's CEO
Richard Wright and his team have stayed personally involved in efforts to grow
our bowl. The challenges they have given us and the guidance they provided have
been beneficial to our growth and reputation.
“Their top 10 standards-challenge has us expanding the experience
for the players, the coaches and their administration on several fronts. We see
clearly why AdvoCare is experiencing exceptional growth and congratulate them
on their achievements."