The bowl games aren't just profitable for restaurants, shops and hotels; local schools and churches also benefit.
On Greenwood Road, students and church deacons sold parking spots all morning, reeling in thousands of dollars. Fair Park High School students are using the money to buy new instruments, while New Bethel Missionary Baptist Church is using the funds to pave its parking lot.
According to the Shreveport-Bossier Sports Commission officials, the bowl game average economic impact is $10-20,000,000.
"What we've seen so far is that these fans are coming down, staying longer, and spending more money,” said Kelly Wells, Vice President of Shreveport-Bossier Sports Commission “ The typical overnight visitor to Shreveport spends anywhere from $100 to $300 per day. “
Wells said exact figures on this year's bowl game revenue will be available in a couple of weeks.
So far, he said hotels are at 80 percent occupancy for New Year’s Eve.