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Money Matters: Data that is predicting the future

The world is gradually being let in on a secret that has been brewing for years inside InterTech 1 off Kings Highway in Shreveport.
The world is gradually being let in on a secret that has been brewing for years inside InterTech 1 off Kings Highway in Shreveport.

"We are providing clarity and efficiency in a market that is inherently, inefficient," said Ross Barrett, the founder and Chairman of the Board at VC Experts, a data provider who is changing the world of private investment.

"We provide data. We don't provide investment opportunities," added Barrett, "We are not a broker. We're not an investment bank."

VC Experts pulls publicly available state and federal regulatory documents. They analyze and aggregate the information, which is then provided to clients so they can make a decision whether or not to invest in a private company.

Who buys VC's services?

Some of the largest law firms and corporations in the world.

"Thompson Reuters, Bloomberg, Google ... And it's all done here in Shreveport," said Barrett.

Through an algorithm and information hiding in plain sight, VC offers another very sought after service that Barrett likes to call 'Predictive Analytics'.

That process predicted Twitter's upcoming IPO 18 months ago.

"Often times with too much data, you get too much information, and there's noise," said Barrett. "We pinpoint what companies are likely to be in a position to go public."

But all of that information has to be put into a format that the investor can understand.

That's where VC's programmers and intelligence analysts shine.

They input data so the investor fully understands what they are investing in.

"Basically we research privately held venture backed companies," said Amanda Akin, a Business Intelligence Analyst at VC Experts.

"You can find anything you want on publicly held company but private terms ... they are just not out there. So we've basically done the homework for you," said Akin.

Barrett credits his employees first, and Louisiana's Digital Media Tax Credits second, as being indispensable in his companies growth.

Growth that has led to VC Experts no longer being a secret.

"The best is yet to come," said Barrett. "We believe the future is really bright."
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