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Your Health Matters: Dr. Kemp talks success of smoking shock ads

The merits of the 'shock' or 'scared straight' prevention ads for smoking appear to be working as the CDC reports over 100,000 have quit due to the graphic ads. Dr. Susan Kemp, Chief of Medicine at Christus Health in Shreveport - Bossier, talks about why the campaign is so successful.
The merits of the 'shock' or 'scared straight' prevention ads for smoking appear to be working as the CDC reports over 100,000 have quit due to the graphic ads.

Dr. Susan Kemp, Chief of Medicine at Christus Health in Shreveport - Bossier, talks about why the campaign is so successful.
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