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Brookshire’s to extend 1st responder & senior discount


TYLER, Texas. (KTAL/KMSS) – Brookshire Grocery Co. (BGG) on Wednesday announced it will extend its discount programs for senior citizens and critical and emergency service providers through July 7.

According to a news release Wednesday, BGC has offered both discount programs for more than nine weeks and has been able to save discount recipients more than $7.1 million during this difficult time.

“We are grateful to be able to continue to give back to those who are serving on the front lines as well as those who are at high risk,” said Brad Brookshire, Chairman and CEO for Brookshire Grocery Co. “As we deal with this pandemic, we will continue to give back to our customers and communities. BGC is committed to making a difference in the communities we serve.”

Senior Citizen Discount

The a 5 percent daily discount to customers age 60 and older with a valid I.D. began on March 18. The company asks that the first two hours of operations be reserved as a dedicated time for senior citizens and critical and emergency service providers.

Critical and Emergency Service Providers Discount

The 5 percent daily discount on store-brand products for critical and emergency service providers also is extended through July 7. This discount is available for all emergency first responders (EMS, fire department and law enforcement officers), hospital personnel and active-duty military (including National Guard and Military Reserve). To receive the discount at checkout, critical and emergency service providers must present active first responder, hospital or military identification or name badge.

According to the news release, the store brand discount applies to Brookshire’s, Super 1 Foods and Spring Market branded products, along with Goldenbrook, Pure Harmony, Top Care, Simply Done, Paws, Tippy Toes, Full Circle, CharKing, Wide Awake Coffee Co., Over the Top, That’s Smart and Culinary Tours. Some exclusions apply and may not be combined with other discount offers.

To make things even sweeter BGC has waived fees for all customers on curbside orders, where available, as another way to help those who are depending on the company for this service.

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