The Girl Scouts of the United States of America filed suit against the Boy Scouts on Monday for trademark infringement for dropping the word “boy” from its flagship program in an effort to attract girls.
According to the complaint, “such misconduct will not only cause confusion among the public, damage the goodwill of GSUSA’s Girl Scouts trademarks, and erode its core brand identity, but it will also marginalize the Girl Scouts Movement by causing the public to believe that GSUSA’s extraordinarily successful services are not true or official ‘Scouting’ programs, but niche services with limited utility and appeal.”
The Girls Scouts say it has already been damaged by the name change announcement, saying that “throughout the country, families, schools and communities have been told that GSUSA and BSA have merged, or even that GSUSA no longer exists.”
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