Now, through January 1, 2019 from 6 p.m. to 6 a.m., Lyft is offering $5 off a ride to anyone in Louisiana who uses the code “RIDESMARTLA” in the Lyft app. This free app is available on the App Store and on Google Play. The Lyft service is available in Baton Rouge, Lafayette, Lake Charles, Monroe, New Orleans and Shreveport.
Louisiana is one of just five states that received funding through Lyft and the Governors Highway Safety Association to support campaigns that deter impaired driving through the holidays. In addition to offering the $5-off credits, Lyft also is partnering with LHSC to support social media efforts throughout the state to get the word out about the dangers of impaired driving.
“We want people to have a good time during the holidays, but we want to celebrate with family and friends in a responsible manner,” said LHSC Executive Director Lisa Freeman. “My hope is that people will download the app and take advantage of this offer to rideshare as an alternative to driving.”
Freeman noted that the Lyft holiday offer also is running simultaneously with the national “Drive Sober or Get Pulled Over” law enforcement campaign that targets impaired drivers.
“Officers are out looking for drivers who are impaired through alcohol or drugs, so this is some extra encouragement to let someone sober take the wheel,” Freeman said. “It simply isn’t worth it, to put your safety and the safety of others at risk.”
In 2017, 15 people were killed on Louisiana roadways during the holiday period, and 9 of those deaths involved an impaired driver. Another 170 people were injured during Christmas and New Year’s Eve holidays in crashes involving alcohol.
“Lyft’s mission is to improve people’s lives with the world’s best transportation, and that includes helping to keep everyone on the roads safe,” said Ed Hutchison, Road Safety Partnerships Manager at Lyft. “We’re thrilled to partner with the Governors Highway Safety Association and these five State Highway Safety Offices to help people remember to plan smart alternatives, such as Lyft, to help them safely reach their destinations during the holidays.”