BOSSIER CITY, La. (KTAL/KMSS) – The City of Bossier City is opening up the bidding for naming rights of the arena currently named CenturyLink Center.
The city announced Thursday afternoon that CenturyLink has notified the City of Bossier and SMG that the company does not have plans to renew its contract for naming rights of the arena. The Monroe-based telephone company first purchased the naming rights in 2010, calling it the CenturyTel Center. Before that, the facility built in 2000 was known as the Bossier City Arena.
SMG is the company that manages the arena in partnership with the city.
According to a statement released Thursday afternoon, Mayor Lorenz Walker says the city will be publicizing a Request for Proposal for naming rights.
“Our current agreement with CenturyLink is through October of 2020, but we want to get ahead of the game and let corporations know we are open to their proposals to promote their business as naming rights sponsor.”
The statement goes on to tout millions of dollars in renovations to the arena and the value a sponsorship would offer.
Bossier City is finishing up nearly $10 million in renovations to the arena. City officials believe they are in a good position to not only increase the revenue received for sponsorship of the naming rights, but to offer a sponsor more value than ever. Mayor Walker says, “Our arena has never looked better, we feature top-notch customer service, and our schedule is strong with high-profile events. Our naming rights sponsor receives incredible value and exposure.”
The venue receives regional, national, and international attention. Next week, the CenturyLink Center hosts the Olympic Qualifiers for Women’s Volleyball; the only event of its kind in the United States.
Rebecca Bonnevier, SMG General Manager of the CenturyLink Center will be facilitating the Request for Proposals on behalf of the City of Bossier City and says, “CenturyLink has been Bossier City’s naming rights partner for nearly 20 years and the relationship has proven to be successful. The City has decided to begin the RFP process now rather than waiting. We plan to have our RFP ready to be publicized in the next month are open to discussions on sponsorship.”
Interested parties can learn more by reaching out to Rebecca Bonnevier at the CenturyLink Center.City of Bossier City news release