Five Below to start selling items more than $5

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Signage is displayed outside a Five Below Inc. store in Fairview Heights, Illinois, U.S., on Wednesday, July 25, 2018. As part of the Five Below 2018 store expansion efforts, the retailer known for its $5 deals is planning to open its first Manhattan storefront, two blocks north of Bryant Park. Photographer: Daniel Acker/Bloomberg via Getty Images

(WTAJ) — For 17 years, Five Below has been synonymous with selling items less than $5, as hinted in their company name.

The retailer announced the tech products will start selling for more than $5 and a handful of their toys and games will range from $6 to $10. Five Below is calling these items “Ten Below Tech” and “Ten Below Gift Shop.”

Despite the recent development, Five Below will not be changing their trade mark name.

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