Gatorade is going sugarless for the first time in its 53-year-history

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Gatorade going sugarless 06.20.18_1529510100894.PNG.jpg

Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. 

It comes in orange, lemon lime, and glacier cherry, and is priced in line with the brand’s classic sports drink.

The new drink is a tacit admission that the heyday of sugary sports drinks is winding down.

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