AD Council releases new PSA on bullying

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The Ad Council is out with a new anti-bullying ad, just ahead of October’s National Anti-Bullying Month.

The ad doesn’t just talk about the consequences of bullying, but also what happens when an act of kindness is shown.

Watch the ad below. 

For more information about what to do if you believe your child is being bullied, click here. 

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Did You Know?

  1. More than one out of every five (20.8%) students report being bullied (National Center for Educational Statistics, 2016).
  2. 33% of students who reported being bullied at school indicated that they were bullied at least once or twice a month during the school year (National Center for Educational Statistics, 2016).
  3. Of those students who reported being bullied, 13% were made fun of, called names, or insulted; 12% were the subject of rumors; 5% were pushed, shoved, tripped, or spit on; and 5% were excluded from activities on purpose (National Center for Educational Statistics, 2016).
  4. Students who experience bullying are at increased risk for poor school adjustment, sleep difficulties, anxiety, and depression (Center for Disease Control, 2015).
  5. Students who experience bullying are twice as likely as non-bullied peers to experience negative health effects such as headaches and stomachaches (Gini & Pozzoli, 2013).

(Data provided by Pacer's National Bullying Prevention Center. Visit their website to see more bullying statistics.)

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